Every year, the Theaterholding Graz with the Graz Opera, the Schauspielhaus, Next Liberty, the Kasematten, the Orpheum and the Dom im Berg registers around 500,000 visitors. As a connection between the cultural-political concerns of the city of Graz and the province of Styria, the expectations and demands of the population as well as the knowledge and skills of the people working in the societies, the theater holding endeavors to generate insights by means of the existing data landscape, which make it possible to develop and strengthen the connection between customers and offers.
Know-Center is providing data and use cases for developing innovative recommender systems for increasing the digital marketing strategy.

---